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More customers, more conversions, and more cash
Metricks: Turning the science of web analytics into customers, conversions, and cash for your business.
How do you measure your online success? Do you know how many potential sales you are losing because of a poorly optimised site? Can you track where your leads are coming from?
When your website first went live, you probably watched your traffic closely.
Some days the numbers went up, some days they went down… and eventually you lost interest because what did all this data really mean? You tried running some of the other reports that were available but weren’t sure what to do with the results.
Sound familiar?
The good news is that with some help from someone who can decipher the numbers (that’s us!) you can really make a positive difference to your business.
You can target new customers, you can optimise your site, and most importantly you can increase your sales.
And it’s cost effective too. In fact, we saved a client $40,000 on banner ads by implementing a $300 analytics-driven AdWords campaign.
Find out which analytics package is best for you…
Latest Articles
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- 3 things I’ll miss in Google Analytics
- January 2012 is when the new Google Analytics interface becomes the default, and we can say goodbye to the interface people have been accustomed to for years. There are some extremely useful features in the new version and I’ve got quite used to Google testing the new layout this year, but there are 3 things [...] Read more – ‘3 things I’ll miss in Google Analytics’.
- changing URLs in Google Analytics
- John Henson from Lunametrics demonstrated an excellent method for adding page titles as a second dimension in the content report of Google Analytics. However, this doesn’t work in the new version of Google Analytics as the form of the URL has changed substantially, so I experimented with the new format of url and the video [...] Read more – ‘changing URLs in Google Analytics’.
