This is a visual guide to where all Google Analytics menu items have moved to compared to the current version.

The new menu bar has Dashboard, My Site and Custom Report tabs

My site tab has separated Intelligence out of the menu, whilst reports contains 4 items,

• Visitors
• Traffic Sources
• Content
• Conversions

On first glance the menu looks quite different, so this visual guide shows you where each menu item from the current Google Analytics is in the new version.

Visitors

This menu has had the biggest overhaul. The new version uses more in page navigation especially for the visitors section, so for example all Browser and OS information is now in the one menu with navigation in the report guiding you to the different categories.

Traffic Sources

Adwords is unchanged apart from the overview being removed, and the traffic sources have been tightened up in terminology but otherwise largely unchanged

Content

The most significant change to the content menu is the addition of an AdSense menu, so it is now possible to view AdSense data in Google Analytics, which is useful in determining which ads and sources are working and monitoring testing of ads

Conversions

This menu combines Goals and Ecommerce. You might not be using Google Analytics Ecommerce code on your site, but unlike the current version, you can see the menu items regardless. Conversion Rate has been moved up to All Traffic under Traffic Sources.

Download the full Google Analytics old to new menu comparison (PDF)

Overall the interface has changed quite significantly, but so far not much has changed in terms of metrics and dimensions available.

Some items have been removed completely

• Benchmarking
• Absolute Unique Visitors
• Adwords Overview
• Site search Overview
• Goal Abandoned funnels

There are also some others missing currently such as In Page Analytics, although this is in the final release

Google have provided a report finder with an explanation of where everything has moved to, although this currently has some errors

• In Page Analytics not in new menu, but report-finder says it is
• Site search overview says it is no longer provided, but it is
• Event – Hostnames says it is in the new events tracking menu, but it isn’t
• Nothing matches up to pages under events
• Ecommerce overview has same text as conversion rate