Brisbane Web Analytics and conversion consultancy | Metricks


Google Analytics social analytics reports announced

by Jon

This week Google announced Google Analytics social analytics reports. This collection of reports show which social sites are bringing traffic to your sites and converting, which pages are shared and another excellent flow diagram.

Dave Chaffey at Smart Insights had beta access to these reports and has a great review on what social analytics mean

Google Analytics Social reports

Now these are live they are under traffic sources rather then having their own menu item as in the beta version.

Whilst most of the features require no further work for you, you will need to code social sharing buttons or use sharing plugins such as addthis or sharethis. Add this requires you to add one piece of code, whereas sharethis will work out of the box. It’s being used on this site – however be aware the Google+ button has issues sometimes. Once your share buttons are coded, the Social Plugins report is populated.

 

Social source and action report Google Analytics

The social source and action report shows which button was used in what way – share, like etc. This allows you to see which is the most shared content on your site and how it is shared – your audience are telling you what they like, so do more of this. The conversions report will then tell you which social channels are converting, and whether this is early in the funnel or the last touch point to your site.

These reports will be available in the coming weeks.

 

 

About

Jon Whitehead is the owner of Metricks, an online optimisation and Digital Analytics consultancy based in Brisbane, Queensland, Australia.
He has managed web and digital analytics implementation, reporting and analysis projects for many clients from financial to government, small to large enterprises.

2 comments on ‘Google Analytics social analytics reports announced’

online casino — 27 September 2013 22:08
Great event for the metrics. Google Analytics social analytics reports anyway help us a lot.Thanks for sharing.
Pool fencing — 12 March 2013 13:41
Well this is rather interesting. My business gain lot of its publicity from social media plattforms. Seem to me a good thing google allow us to track the performance from shares etc. Will check this straight away! Thanks for the info John