Brisbane Web Analytics and conversion consultancy | Metricks


Keywords report in the new Google Analytics

by Jon

Where to find the Keywords report in the new Google Analytics interface

Traffic Sources

search reports under traffic sources

In the menu, click Traffic Sources > Sources > Search

Search overview

keyword report under search overview

click the overview under search, then keyword as the primary dimension under the graph

Keyword report

keyword report

Clicking Keyword brings up the keyword report. if you see (not provided), that is the group of keywords searched on when people are logged in to Google products. Yes, it is very annoying. But check the quality of traffic against your other keywords.

For several clients it seems to be less quality than for other keywords in the report, for instance, higher bounce rate, less time on page, lower frequency of visit. It maybe the (not provided) traffic is not what you are looking to attract to your site.

 

About

Jon Whitehead is the owner of Metricks, an online optimisation and Digital Analytics consultancy based in Brisbane, Queensland, Australia.
He has managed web and digital analytics implementation, reporting and analysis projects for many clients from financial to government, small to large enterprises.

34 comments on ‘Keywords report in the new Google Analytics’

deepak — 16 December 2013 03:40
Today i check new Google Analytics tool but there is not showing keyword i think its all about old Google Analytics tool if any budy know how i check please tell me...
papi chulo — 24 October 2013 23:32
Keep It Real :D
Muhammad Wajid — 22 October 2013 17:55
NICE ARTICLE YOU POSTED THANKS
Hari — 16 September 2013 20:41
Thank you for giving awesome information about keywords in analytics
Pat — 31 August 2013 18:05
I've seen the not provided many times in my google analytics and this is the first time someone tell me the meaning about that.Thank u!
Danny — 31 August 2013 07:37
Nice easy to read instruction post for Google Analytics keywords, Jon. The one thing I find makes thing far more difficult to get a reasonably accurate insight into your traffic(visitors) is the 'keyword not provided" issue, where this can be a huge number(%) of total visitor numbers.
http://essaywritingadvisor.com/research-paper/ — 28 August 2013 22:17
Google adword tool is the best tool i think.It gives everything in keyword research.
Keto Warrior — 09 August 2013 07:49
Thank you VERY much for showing this with the great pictures and numbered steps! I haven't used GA for quite a while, and hate the new interface. I kept getting the "google / organic" for source and it was driving me crazy not being able to see the keywords! Your site was the first that popped up for me when I searched for it! Also, really appreciate that comment reply you made about using the "shortcut" button - I immediately did that also so it's just one easy click to get to that data! Thanks, Anthony
patb — 18 June 2013 06:28
Thanks. As a newb to using Analytics, this was very helpful and gave me exactly the steps I needed to find what I was looking for. Yay and thanks.
Lem Andersen — 11 June 2013 12:29
Thank you! I have been looking for a way to access this. The new layout of analytics just confuses me..
Dov — 07 May 2013 14:57
Great! To the point and concise. I have a question though, Where are those keywords defined? Are they by users who use Google to search and Google adds whatever keyword were used to navigate to the site. Or is it defined by admin, I.E telling Google which Keywords to track?
ISO consultants Duabi — 26 March 2013 17:04
:).. Thanks.. I wasted my time before...
Ugg — 23 March 2013 11:28
Great job!
Shaun — 09 March 2013 10:30
To the point and easy to understand...why can't all question and answer articles be like this. Very helpful.
CL — 08 March 2013 02:16
Awesome! Thank you very much.
MAS — 08 February 2013 02:10
Thanks heaps!
Sean TX — 05 February 2013 01:39
Hi, Jon Great jobs you have done, more than this issue. If the quality of (not provided) is much better than other keywords, how you will explain/use it. Two more questions: 1.I found Google Search put my name at the right side of the title of my pages. I have asked around why, someone said it is a compliment but not sure the details. I am wondering if you have an idea. 2.There was a benchmarking report of the previous Google Analytics. Is there any alternative or similar report to replace that?
SJ — 30 January 2013 21:24
Thank you for providing the information!
Jon — 17 January 2013 19:12
Hi Jamie you can use the shortcut feature - if you navigate to the keywords report as described in the post, then look for the Shortcut link in the sub menu under the heading (next to add to dashboard, export etc) this will allow you to save the report to the shortcut menu in the top part of the left hand menu. You can save any reports you use regularly here using this methods. Also the interface has changed in the last couple of days, the left menu is now split into 'my stuff' and 'standard reports'. Also if you click in the report search box, a list of recently viewed reports appears which is another way of navigating cheers Jon
Jamie Stockman — 17 January 2013 01:38
Any way you know of to customize the menu view to make it easier to jump to Keyword reporting without dialing in so deep in the menus? Seems like that would be something Google was looking at in a piece of software used and relied on so much.
Pool Fencing — 16 January 2013 01:12
Can't tell you how much time you saved me! Thank YOU!
Florin — 14 January 2013 18:23
Thanks for the info.I am a beginner in the world of google analytics and I was searching for keywords in stats for about 2 hours.:D
Eli — 05 January 2013 03:52
Thanks a lot very helpful
Medical Assistant Salary — 20 December 2012 01:57
Thank you very much! Saved me some research. :)
WOMM — 11 December 2012 19:02
Thank God! Spent almost half an hour trying to find it...finally your post came to the recue. What's the behind hiding it behind the closed doors? Anyway, thanks mate!
Chris — 19 September 2012 04:19
i only have one keyword.. epic fail
Ratan — 17 August 2012 02:00
This was helpful because I could not find the keyword button :)
Craig — 16 July 2012 10:41
Great stuff This helps us alot. Wow i wonder why they hide it. that is the main reason i use Google Analytics for our marketing. Cheers for sharing
Jane — 12 July 2012 01:09
Super helpful! You should design the whole GA interface. Thanks for posting this.
Jens — 10 June 2012 10:08
I knew it was hidden away somewhere. I don't understand why they neccesarily had to do that. Anyways.. thanks for the head's up. I finally found the keywords!
Jon — 20 May 2012 11:10
Hey Thanks Colin. Hope all is going well with Toysetc cheers Jon
Colin Johnstone — 19 May 2012 08:18
Hi Jon, Thanks for the post I would be lost without that keyword data Cheers Colin (deta)
laflat7 — 03 May 2012 08:06
Thanks for the useful info. I was too upset and i do not like interface of new GA version.
Evan — 10 March 2012 01:37
Thank you! I had been using the old version of Analytics until now because I coudn't find the key word report.