Oli Gardner from Unbounce has created a glorious infographic guide to starting online marketing from scratch. An accompanying blog post on SEOmoz explains each stage and how to implement over 6 months.

This is a great guide for both newbies to get going and for experienced marketers to check off you have completed.

It is nicely broken up into separate disciplines of

Social media marketing
Email Marketing
Lead Generation
Organic Search Marketing
Conversion Rate Optimization
Analytics
Content Marketing
Paid Search marketing (pay per click)

The blog about the infographic breaks it down into a staged approach over 6 months. Each point links out to many other useful resources in each section and act as introductions to each stage.

Companies focused on these disciplines would be able to expand on each of these stages to help you further. So for example in point 11 Establish conversion goals and funnels, you can add an amount of 1 as the value of a goal when creating it if you do not have any other information,  rather than leave it blank. This gives you further metrics within analytics tools that let you know which goals are working and which aren’t with a dollar value – much more persuasive to management.

Here is the Infographic in all its glory

Unbounce – The DIY Landing Page Platform